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AI visibility audit
See where your brand appears, where competitors get cited, and which high-intent questions you should own across AI search.
Generative engine optimization
The GEO Agency Built to Make Your Brand the Answer.
SEO Back Office is a GEO agency. We help brands earn mentions, citations and recommendations across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude.
No smoke. No model manipulation.
Just authoritative brands, useful content, and measurable AI visibility.
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123Your brand selected
ENTITY MATCHStrong
CITATION READY8 / 10
Answer-worthy
Source #1
OPTIMIZING DISCOVERY ACROSS
ChatGPTGoogle AI ModePerplexityGeminiClaude
What a GEO agency does
What is a GEO agency?
A GEO agency improves how often a brand is mentioned, cited and recommended in AI-generated answers. GEO stands for generative engine optimization. The work is ordinary SEO plus one extra job: getting the brand named, correctly, on the third-party pages that ChatGPT, Perplexity, Gemini and Google’s AI features keep citing.
Traditional rankings still matter. But buyers now ask complex questions in conversational interfaces and receive one synthesized response. Being visible means building the clearest, most credible answer across your site and the wider web.
Explore our GEO servicesGEO agency services
Built for how authority is selected now.
Six connected workstreams. One goal: make your brand the most useful, defensible source in the category.
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Entity & authority strategy
Clarify what your brand is known for and strengthen the signals that help search and answer engines trust the connection.
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Answer-first content
Turn expertise into clear, source-worthy pages that answer real buyer questions without sounding engineered for a machine.
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Technical GEO foundations
Improve crawlability, information architecture, internal linking, schema, and page experience so your best evidence is easy to find.
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Digital authority building
Create credible third-party proof through expert contributions, original data, and placements that reinforce your brand narrative.
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AI search measurement
Track prompt coverage, citation share, AI referral quality, assisted conversions, and the content gaps that deserve the next move.
SEO + GEO
Ranking is only half the visibility equation.
Classic SEO helps your page get found. Generative engine optimization helps your evidence get selected, synthesized, and cited inside an answer.
Keep the technical and content fundamentals that make search work
Add entity clarity, prompt intelligence, and source-level analysis
Measure visibility beyond ten blue links
TRADITIONAL SEARCHAI SEARCH
RankPosition on a results page
SelectionInclusion in a generated answer
Page queryKeywords and landing pages
Prompt spaceQuestions, concepts, and entities
TrafficClicks and organic sessions
InfluenceCitations, mentions, and assisted demand
The GEO operating system
How our GEO process works
We treat GEO as disciplined organic growth: diagnose the answer space, improve the evidence, publish what buyers need, and keep learning.
Query universe and baseline
We build the query set out of the questions your buyers type into an AI, then run every one of them across ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews and AI Mode for two to three weeks, logging whether you’re named, where in the answer you show up, which pages get cited and how you’re described.
Source mapping and fixes
The pages the models keep citing become your outreach list. While that gets worked we clear crawler access for GPTBot, OAI-SearchBot, PerplexityBot and ClaudeBot, correct the schema, and settle on one description of the company that runs everywhere your brand is listed.
Owned pages and third-party mentions
On your own site we build the answer-first pages a model can lift a clean answer from. Off it we contact the publishers behind the cited pages, one at a time, to get you added where you’re missing and corrected where the entry’s wrong.
Re-test and attribute
Every month the same query set runs again with the same fields, and the movement gets reported next to branded search, qualified visits and booked calls, so you can see what the citation work did to the pipeline rather than what it did to a chart.
How we measure AI visibility
The report carries mention rate, citation rate, competitor mention rate, the cited URLs and the cited domains, split by platform. All of it comes from the same query set run on the same schedule, so a rise means something moved rather than that we changed the questions.
There’s no proprietary score in it. A single number would make the report prettier and hide what’s worth reading, which is the list of pages behind the answers and whether your brand is on them. Every citation is a link you can open. Read the full methodology
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Your GEO visibility audit
Before prescribing content, links, or schema, we establish what AI engines already understand about your brand and where the real gaps are.
Prompt and citation baseline
Technical and semantic audit
Entity and topical authority map
90-day priority roadmap
Operator-led, not theory-led
GEO strategy grounded in more than a decade of real SEO.
SEO Back Office is led by Sean, an SEO operator who has built, scaled, acquired, and exited websites across competitive markets.
That background shapes a pragmatic approach to GEO: protect the fundamentals, find the leverage, create genuinely useful assets, and never confuse a trend with a strategy.
Useful first.Content should deserve the reader before it earns the citation.
Evidence over hype.We separate measurable signals from industry theater.
Built to compound.Every asset should strengthen the wider authority system.
GEO agency FAQ
Questions worth answering clearly.
Generative engine optimization is new language for a fast-changing search behavior. Here is the no-hype version.
Ask a different questionWhat is a GEO agency?
A GEO agency gets a brand named and cited in answers generated by AI systems such as ChatGPT, Perplexity, Gemini and Google’s AI Overviews and AI Mode. The work covers auditing where the brand shows up now, getting it added to the third-party pages those systems cite, fixing wrong mentions, and building pages on the brand’s own site that the systems can pull from.
What does a GEO agency actually do?
It runs your buyers’ questions across every AI platform and logs which brands get named and which pages get cited. It contacts the publishers behind those pages to get you added or corrected. It builds answer-first pages on your own site, keeps your company described the same way everywhere, makes sure the AI crawlers can reach your pages, and re-runs the queries every month so you can see what moved.
How is GEO different from traditional SEO?
Mostly it isn’t, and the honest agencies say so. The pages an AI answer pulls from are the pages that rank, so ranking is still the foundation. The difference is the extra job: getting the brand onto the sources the models keep citing, and measuring success as being named in the answer rather than clicked in the results.
Does GEO replace SEO?
No. Google’s 2026 guidance says its generative AI features are rooted in the same ranking systems as Search, and ChatGPT and Perplexity cite pages that already rank. A site that doesn’t rank doesn’t get cited. Keep your SEO and add the citation work on top.
Which AI platforms do you optimize for?
Our GEO services consider the major discovery environments used by your audience, including Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, and Microsoft Copilot. The exact platform mix depends on your market, buyer behavior, and where measurable opportunity exists.
How long does generative engine optimization take?
The audit takes two to three weeks. Citations from publisher outreach start landing within the first month or two, depending on how fast publishers respond and what they ask for. New pages on your own site take as long as they take to rank. We report monthly, and you’ll see movement in the citation log before you see it in the answers.
Your next search advantage
Don’t just rank.
Get referenced.
Start with a focused audit of your brand’s visibility across the AI answers that matter to your buyers.
Request a GEO audit No inflated promises. A clear baseline and a practical roadmap.