About SEO Back Office
SEO Back Office is a GEO agency. We get brands named and cited in the answers that ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews and AI Mode give to buyers, and we do it with what has moved those answers since Google put AI Overviews on every US search in May 2024: pages that rank, and presence on the third-party pages the models keep citing.
The name is older than the GEO label. We were an SEO shop first, and the SEO never went anywhere. It’s the floor everything else stands on.
What we believe about AI answers
The models don’t know your brand. They look it up. When someone asks ChatGPT for the best tool in your category, ChatGPT runs a search, reads a handful of pages that already rank for that question, and writes an answer that names whoever those pages name. Perplexity does the same and shows you the citations. Google’s AI Overviews and AI Mode do it from Google’s own index, using the same ranking systems as regular Search. Google’s 2026 guidance on optimizing for generative AI features says exactly that, and it also says llms.txt files and copy rewritten “for AI” do little.
The question that matters is which pages the model reads and whether you’re on them. How you talk to the model doesn’t come into it. For most categories the pages are a recurring set: a few best-of lists, a couple of comparison and review sites, a trade publication, a Reddit thread that ranks. Get named on those, correctly, and rank your own pages for the same questions, and you’re in the answer. Skip either half and you’re not.
It’s a less exciting theory than the one in the pitch decks, and it’s the one that holds up when you track the answers for a month.
How we work
Every engagement starts with an audit, because we won’t guess at a plan for a category we haven’t measured. We run your buyers’ questions across every platform for two to three weeks and log every answer, and you get the list of pages behind those answers before we propose anything.
Then the work starts. We contact the publishers on that list and get you added or corrected, one publisher at a time, negotiating whatever they ask for inside rules you set. And we build or fix the pages on your site that the models should be pulling from, with the ordinary SEO underneath so those pages rank.
Every month we re-run the same queries and report the same fields, so month six can be compared to month one. Every citation in the report is a link.
The full list of services, with what each one delivers, is on the services page.
What we won’t sell you
We won’t sell you an llms.txt file as a deliverable. Google says it does little and nothing we’ve tracked says otherwise.
The same goes for a proprietary “AI visibility score.” A score with no citations behind it hides the thing you’re paying for.
We won’t guarantee placements on pages we don’t control. Publishers say no sometimes. An agency that promises a number of placements before it has contacted a single publisher is guessing, and you’re paying for the guess.
And nobody here will tell you SEO is dead. The pages the models cite are the pages that rank. Fire your SEO team and watch your citations go with them.
Operator-led, not theory-led.
Who’s behind it. My name is Sean, and I’ve been in SEO for more than a decade. I’ve built, flipped and scaled sites across competitive industries, with a specialty in aged domains, acquisition SEO and growth strategies that cut through the noise. Along the way I’ve built and sold multiple sites for six-figure exits, run campaigns that turned forgotten domains into traffic machines, and helped founders, agencies and brands skip years of trial and error.
Who we work with
Companies whose buyers ask an AI before they ask a salesperson. That’s most of B2B software now, plus any ecommerce or services category where “best X” and “X vs Y” decide the purchase. If your category has ten competitors and the models name three, we want you to be one of the three.
We work alongside in-house SEO teams and other agencies without friction, because the citation work feeds off good SEO rather than competing with it.
Don’t just rank.
Get referenced.
Send your category and your three closest competitors. We’ll run the first round of queries before the call so we’re talking about what the models say about you, with the pages in front of us.
Get an AI visibility audit No inflated promises. A clear baseline and a practical roadmap.