Editorial policy and how the directory works
Last updated August 29, 2026
Short version: I don’t rank agencies by vibes. I check official sources and publish what I can verify, while claims I can’t support stay out. A standard directory page isn’t a league table of agency performance.
What these directory pages are
SEO Back Office is a buyer’s guide. I built it to help people compare SEO providers without opening 40 agency sites that all claim to be the best.
A page may target a search such as “Best SEO Companies in Nevada.” That title describes the comparison people are looking for. It doesn’t mean I’ve measured every Nevada agency’s client results or run a statewide awards program.
The normal directory order is editorial. It can change when I update a page, and it doesn’t act as a score or a guarantee. SEO results depend heavily on the site, the market, the budget, the starting point, and the work that gets done.
Who gets listed
I need current first-party evidence that an agency is active and still sells SEO. I also need a real connection to the market covered by the page.
A listing usually needs:
- a working official website
- a current SEO service page
- a local office or a clearly stated service area
- a public route for buyers to contact the business
- enough current information to make the profile useful
An agency doesn’t need to pay SEO Back Office to get listed. I remove businesses that appear closed or have dropped SEO. I also remove a listing when I can’t tie the agency to the location without making stuff up.
What I check
I start with the agency’s own website. When the location or business identity is messy, I may check an official registry or another first-party record.
For each reviewed profile, I look for the official business name, website, location, current SEO services, public contact route, and any price the agency publishes. I record the source and the review date.
I won’t use an old press mention or a random third-party directory as the sole proof of an agency’s current location or pricing.
As of August 29, 2026, the rebuilt cohort covers nine state guides: Louisiana, Iowa, Montana, New Hampshire, Hawaii, Nevada, West Virginia, Wisconsin, and Wyoming. Each page shows its own review date and links to the official sources used for the profiles.
Services, prices and contact details
When a profile says “confirmed SEO capabilities,” I found those services on an official agency page. I haven’t audited the work or verified the agency’s client results.
I publish prices when the agency publishes them or supplies them for publication. “Not publicly listed” means I couldn’t find a current public rate. It doesn’t tell you whether the work is cheap or expensive. It also doesn’t mean the service is free or unavailable.
Agency phone numbers and office locations change. Check the official source before you sign a contract or send money.
Scores, reviews and made-up precision
I don’t publish decorative decimal ratings or invented review totals. A made-up 9.7 looks scientific because it has a decimal point. The decimal doesn’t make it data.
If SEO Back Office ever publishes a score, the page will show the source data, the factors, the weights, the review date, and the limits of the method. Until then, these pages are fact-based comparison directories.
How the site makes money
SEO Back Office may earn money from referrals and affiliate links. The site may also sell sponsorships or advertising.
A paid placement gets a clear label such as Sponsored or Advertisement. Payment can’t buy ordinary editorial inclusion. It also can’t buy favorable claims or scores. If I have a material financial relationship with a listed provider, I’ll disclose it on the relevant page.
I follow the U.S. Federal Trade Commission’s guidance on online advertising and endorsement disclosures.
Updates and corrections
I recheck priority directory pages at least every six months. I may update one sooner when an agency closes, changes its name, moves, drops a service, or publishes different pricing.
When an official source proves a material fact is wrong, I fix it or remove it. An agency can’t buy its way back into a page, and I won’t remove accurate information simply because somebody dislikes it.
The public correction channel is being rebuilt as of August 29, 2026. I won’t pretend the broken form that used to sit on the contact page worked. For now, I continue scheduled checks against official agency sources.
How to use the directory
Use a state page to build a shortlist, then open the official sources and talk to the agencies. A directory can’t tell you whether an agency understands your business or will do good work within your budget.
The table should reduce 40 open tabs to a manageable shortlist, and you should still verify the agency before signing anything.
