Generative engine optimization services

This is the service the rest of the GEO industry tends to skip, because it can’t be automated. The models cite a recurring set of pages for every category. Best-of lists on trade publications, comparison pages on review sites, roundup posts, a Reddit thread that ranks, a directory that ranks. If your brand isn’t on those pages, you’re relying on the model to have heard of you some other way, and it usually hasn’t.

We contact each publisher on the citation list, one at a time, with a specific ask: add the brand, or fix the entry. We write the entry ourselves when the publisher lets us, because publishers get names and links wrong. When a publisher wants something in return, we negotiate it. A link back, a mention on your side, product access, a fee. You set the rules for what we can offer and we work inside them.

You get a tracker of every publisher contacted, every reply, every ask, and every placement landed. Placements are the metric. A publisher can say no, so we don’t guarantee a number, and anyone who does is guessing.

The pages on your own site that a model can pull a clean answer from. This is closer to ordinary SEO than any agency wants to admit, with one change in emphasis: the page has to work as a source as well as a landing page.

That means answer-first structure, where the first paragraph under a heading says the thing and the rest supports it. Specific claims with dates and numbers attached, because a model lifts a specific sentence and skips a vague one. And the page types buyers ask an AI about, starting with a best-of page for your category that names you honestly alongside competitors, and comparison pages for the matchups buyers already search.

We write these, or we brief your team to write them, and we handle the internal linking and the schema so the pages rank in the first place.

Short, because it’s a checklist, and because Google has been clear that nothing special is required beyond a site that’s crawlable and fast.

We confirm that GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended can reach the pages that matter and aren’t blocked by a robots.txt rule someone added in 2023 without thinking about it. We check that the important content isn’t rendered only in JavaScript and that there aren’t three indexed versions of the same page competing with each other. We don’t sell an llms.txt file. Google’s 2026 guidance says it does little for its AI features, and we’ve seen nothing to contradict that elsewhere.

None of the above works on a site that doesn’t rank. The models pull from pages that rank, so ranking is the foundation, and we run it as part of the retainer: technical fixes, content that targets the buyer questions, internal linking, and links from other sites. If you already have an SEO team, we work alongside them and the citation work feeds off what they’re doing. If you don’t, we’re it.

Nobody can guarantee your brand a position inside a ChatGPT answer or an AI Mode answer. Those systems rewrite their answers from one run to the next and the retrieval changes without notice, so an agency quoting you a guaranteed slot is quoting you a number it invented.

Publishers can decline. Citation outreach happens one editor at a time, and an editor who likes the pitch still has a queue and sometimes a price. We log every ask, every reply and every refusal next to the placements, so you see the hit rate rather than a summary of it.

Results come back as mentions and citations gained against the baseline the audit set. We don’t publish a score out of a hundred, because a score hides the list of pages behind the answers and whether your brand is on them. The full method, including what it can’t tell you, sits on the methodology page.