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David Nilsson is the founder of The SEO Back Office and former SEO agency Converted Click. Passionate about people, search engines, faith, technology and boxing.

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What Is a Content Brief: Your Guide to Winning SEO Strategy

Ever wondered how skyscrapers start? It begins with a blueprint. Similarly, the foundation of standout digital content is often overlooked but crucial: what is a content brief?  Think of it as the DNA of compelling narratives and persuasive pitches online. Crafting it requires a blend of artistic flair and meticulous attention, leading authors from disarray

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Boost Sales with Top Bottom of the Funnel Content Strategies

The bottom of the funnel content is not just any stage; it’s the final stretch—the point where consideration turns into conversion. At this stage, we’re engaging with curious prospects hungry for answers that will comfort them in their decision-making journey. They’re on a quest for that last nudge towards making a purchase.  What is the

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