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How to Use Google Trends for Keyword Research

Updated: January 15, 2024
7 min read

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Picture yourself with the capability to get a glimpse into your viewers’ heads, comprehending what exactly captivates them in any moment. That’s precisely what mastering How to Use Google Trends for Keyword Research can do for you. 

This tool is a gold mine for uncovering search terms that are gaining traction and can inform not just blog posts but also video content on platforms like YouTube.

You’ll dive deep into seasonal patterns, discover how volume trends shape SEO strategies, and learn how local insights can transform regional marketing efforts.

Plus, get ready to expand your keyword arsenal with related searches and breakout terms that could catapult your content to the top ranks.

Leveraging these insights effectively means creating a data-driven content calendar that resonates with audiences when they’re most engaged—giving you an edge in both the web search and social media realms.

2 different phones - google trends for keyword research

Leveraging Google Trends for Content Marketing

Imagine you’re a surfer, but instead of riding ocean waves, you’re gliding on the crests and troughs of search trends. Welcome to the world of content marketing, where Google Trends is your surfboard.

This free tool is like having an oracle at your disposal; it reveals what’s capturing hearts and minds across web search landscapes—from broad topics that are trending globally down to niche queries that spike in interest overnight.

Identifying Seasonal Content Opportunities with Google Trends

If there’s one thing predictable about consumers, it’s their seasonal behaviors.

Whether they’re searching for ‘ugly Christmas sweaters’ in December or ‘best sunscreens’ come July, timing can be everything when creating content.

With Google Trends by your side, pinpointing these patterns becomes as easy as pie—or pumpkin pie when November hits. 

By examining volume trends over time for specific keywords related to holidays or events—think “Halloween costumes” around October—you can craft blog posts or social media updates right when people start their quests for information.

The key here isn’t just noting spikes in Google searches but understanding why those peaks exist. Was there a fourfold increase because of a celebrity endorsement?

Maybe seven major retailers had sales coinciding with those dates last year?

These insights not only guide when to publish but also inform how you approach each piece—should it be informative, review-based or list-centric?

Using Trending Searches to Capture Audience Interest

Your buddy who’s always in the know about what’s up-to-date these days? That could be you if we talk about audience engagement online through video content on platforms like YouTube. 

Navigating Youtube keyword stats shows us real-time interests, which can lead us straight into crafting YouTube videos so relevant they practically scream, “Watch me.”

But let’s go beyond video content; integrating trending keywords from daily searches into our written material keeps things fresh too.

Trending searches in Google Trends act as your cultural compass, guiding you towards relevance landmines ready to explode with traffic if hit correctly—but beware: without thoughtful integration, this could end up looking spammy rather than savvy.

The Role of Search Volume in SEO Strategies

Digging deeper into search volumes gives us more than mere numbers—it unveils narratives behind user intent and market dynamics impacting any digital landscape, whether Google shopping arenas or news portals.

Understanding Relative Popularity vs Absolute Volume

A common pitfall marketers fall into involves confusing relative popularity shown via color-coded maps within the platform versus absolute figures found elsewhere, such as through tools like Google Keyword Planner—an essential distinction considering relative does not provide a complete picture.

To get the full scope, it’s crucial to look at both types of data: compare the heat maps for immediate visual cues on regional interest and then dig into precise search volumes using keyword tools.

This approach ensures you have a well-rounded understanding of your market landscape.

The Role of Search Volume in SEO Strategies

Imagine you’re a prospector panning for gold; search volume is the glinting nuggets revealing where to dig deeper. In the world of SEO, understanding and leveraging search volume data isn’t just helpful—it’s essential.

Interpreting Zero Volume Data Points in Google Trends

You’ve likely encountered zeroes across your trends dashboard—a sight as daunting as opening up a treasure chest only to find cobwebs inside.

But don’t be discouraged by low-volume appearing as zero in Google Trends; zeros can mask hidden gems within niche markets waiting for discovery.

In practice, not every query becomes popular enough for significant traction—some might never reach stardom status like ‘search engine’ or ‘google searches.’

These so-called “zeroes” may represent specialized interests among smaller groups who could be precisely your target audience. 

They need love too, because even though they lack mainstream clout individually, collectively they form valuable segments that are keenly relevant, especially when considering local SEO nuances or tailoring social media posts towards particular demographics engaged deeply, albeit quietly, online.

Enhancing Local SEO with Google Trends Insights

How to Uncover Local Search Patterns for Targeted Marketing

Do you recall that moment when you have a pizza craving and pull out your phone to look for “the best pepperoni pizza near me”?

Well, it turns out there’s a gold mine of insight in those simple local searches. If you’re keen on giving your business a visibility boost, then let’s talk about uncovering local search trends using the mighty tool—Google Trends.

Say goodbye to guesswork; here we’ll dive into how specific keywords can tell us what folks are searching locally. By entering terms relevant to your niche into Google Trends and setting the location filter to focus on areas important for your business, you’ll see just how much interest there is in these topics among locals. 

But don’t stop at face value. Drill down further by comparing different related queries or checking which questions people ask most often.

Digging deeper means identifying broader themes or seasonal spikes that may influence when people look up certain services or products online.

These insights help tailor targeted SEO strategies, ensuring content resonates more effectively with regional audiences—and hey, who doesn’t want their message to hit home?

Targeting Regional Audiences Using Localized Search Data

Moving beyond broad strokes requires getting granular with localized search data from our friend Google Trends.

You’ve got access not only to national-level intelligence but also information as specific as city neighborhoods—if that’s not super helpful for nailing regional marketing targets, I don’t know what is.

The magic happens when you pivot this knowledge towards creating region-specific content crafted especially for those within earshot (or screen-view).

Consider writing blog posts highlighting local events tied closely to trending keywords discovered via this free tool—you might just strike SEO gold.

In essence, mastering Google Trends lets you get cozy with potential customers’ preferences right where they live and breathe (and shop.).

It gives “thinking globally but acting locally” a whole new digital spin—one that could seriously ramp up foot traffic through your virtual doorsteps if played smartly.

Mastering Keyword Research with Google Trends

Gmail on a laptop

Finding Related Queries for Expanded Keyword Ideas

Imagine you’re a chef, and keywords are your ingredients. Just like in cooking, the right mix can take your dish— or in this case, content—to new heights.

That’s where Google Trends steps in as your sous chef.

By exploring related queries within Google Trends, you uncover a smorgasbord of keyword options that could spice up your SEO strategy.

Digging into related queries offers fresh angles to approach topics people are genuinely curious about.

Let’s say ‘video content’ is on the menu; popping it into Google Trends might serve up side dishes like ‘youtube keyword’ or ‘content google trends’.

This helps build out an expanded palette of search terms, letting you create more robust blog posts and social media posts tailored to what users crave.

Keep an eye on volume trends here, though, because interest levels change just like tastes do; if something’s heating up on the trend burner, maybe give it more attention over less sizzling items.

Identifying Breakout Keywords for Quick Wins

If winning were easy, everyone would be doing it—but thanks to breakout keywords from Google Trends data tables, you’ve got insider info that gives you a leg-up.

Spotting these golden nuggets means catching wind of what’s starting to catch fire before everyone else does.

Think of them as sleeper hits: they haven’t hit mainstream yet but show all signs of blowing up big time soon.

A word pops onto the scene—say ‘google shopping’—and suddenly its search volume increase is off the charts compared to last month’s stats (we’re talking triple-digit growth).

Grabbing hold of these trending keywords fast enough lets you ride their wave all the way to shore—or at least until they become broad topics everybody talks about—and by then, guess who’s already ranked high?

This isn’t fortune-telling—it’s smart SEO moves backed by real-time Google searches, so don’t overlook those rising stars.

Leveraging Google Trends for Content Marketing

Identifying Seasonal Content Opportunities with Google Trends

Sometimes timing is everything. You wouldn’t launch fireworks during daylight, just like dropping winter holiday tips post-December doesn’t quite click. 

With insights from seasonal trends, using trending searches in Google Trends helps ensure your topic choice aligns perfectly with user interests when they peak, which could mean jingle bells for engagement rates and traffic numbers.

Crafting a Data-Driven Content Calendar with Google Trends

Think of your content calendar as the heartbeat of your marketing strategy; it’s what keeps the pulse on audience interests and delivers fresh, relevant content right when they crave it.

Now, how do you sync that heartbeat with the rhythm of web searchers? Enter Google Trends.

Using Trending Searches to Capture Audience Interest

Gone are the days when creating content was a shot in the dark—trending topics come to our rescue.

The Trending Searches feature within Google Trends lets us peek at what’s buzzing in real-time under Google searches across various regions.

Say there’s an uptick in YouTube keyword ‘home workouts.’ Capitalize on this surge by crafting video content or blog entries centered around fitness from home—a proven tactic since relevant topics keep audiences hooked and help rank high amidst fierce competition online.

The Role of Search Volume in SEO Strategies

In this game we call SEO Back Office Operations (no pun intended), understanding search volumes goes beyond mere numbers—it’s about reading between lines plotted on graphs depicting relative popularity versus absolute metrics tracked by tools like Google Keyword Planner

Yes, folks, size does matter but context wears bigger pants here.

Person mapping ideas out on a piece of paper


Unlock the potential of Google Trends for keyword research. This powerful tool offers insights into what’s buzzing in search queries right now.

Spot seasonal trends and time your content just right. Grasp the subtle difference between relative popularity and actual volume, so you can strategize like a pro.

Tailor local SEO to regional audiences with pinpoint precision. And remember, expanding your keyword list is easy when you explore related searches and breakout terms.

Dive into data-driven planning for blog posts or social media that hits home when interest peaks.

How to use Google Trends for keyword research isn’t just helpful—it’s transformative for any digital marketer aiming to rank highly on Google searches.

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David Nilsson is the founder of The SEO Back Office and former SEO agency Converted Click. Passionate about people, search engines, faith, technology and boxing.

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